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Payone Group sells its Loyalty SaaS division, Ingenico Marketing Solutions, to Lafayette Mittelstand Capital

- Acquired business to be renamed by summer 2022 -

 

 

Hamburg / Frankfurt on the Main, 14 December 2021 –

 

Ingenico Marketing Solutions GmbH is based in Hamburg (Germany) and an orchestrator of turnkey Loyalty solutions with a broad range of services. Managing over 130 Loyalty and Gift Card programs, our company is a market leader in Germany and Europe. Our heart beats for Loyalty – for over 30 years.

We provide omnichannel solutions
Our company designs and implements infrastructure for Loyalty and Gift Card programs tailored to specific client needs: from providing individualized platforms and their integration into existing ERP and CRM platforms to suppling in-store technologies, mobile and e-commerce tools and social media interfaces.

Together with our clients, we work in agile formats to define innovative consumer journeys, embedding a vast range of contact points into an overall experience. We jointly design and iterate processes and interfaces. By providing Data Science support, we ensure that from the beginning, understanding consumers and their needs leads to on-the-spot communication and incentives, more focused investments and commercial success of a program.