top of page
KNISTR Logo.jpg
Ingenico Marketing Solutions Logo.jpg

Lafayette Mittelstand Capital acquires leading loyalty & gift card expert, Ingenico Marketing Solutions, from Worldline Payone Holding. IMS rebrands to KNISTR.COM  

- Acquired business renamed to KNISTR in July 2022 -

After a preparatory phase of around two years, the shareholder structure of Ingenico Marketing Solutions (IMS) will change with retroactive effect from 1 January 2022. The new sole shareholder is Lafayette Mittelstand Capital.


Worldline PAYONE Holding GmbH is leaving as a shareholder. With the expiry of the so-called closing phase on 17 January 2022, Lafayette Mittelstand Capital is the new main shareholder of Ingenico Marketing Solutions. The company's headquarters will remain in Hamburg. Michael Bregulla and Jochen Hahn are moving up and will form a management duo in future.


"The development and implementation of individual and innovative loyalty and gift card solutions for our customers remains a top priority for IMS. At the same time, the new shareholder structure opens up new opportunities for IMS in the development and implementation of innovative loyalty approaches. With the agility we have gained, we will be able to work even more flexibly and dynamically in the future and drive further development, especially of new technologies and products," says Michael Bregulla.


"What makes us proud is the great appreciation of our previous successful work by the new shareholder and the related confirmation of our team. The financial commitment of Lafayette Mittelstand Capital is a great proof of our performance in the rapidly growing marketing tech market environment. Our corporate structure will remain in place and will be further expanded under the new ownership," adds Jochen Hahn.

"Detailed customer knowledge and the ability to draw the right conclusions from it are the prerequisites for long-term business success in retail today. Only those who are able to generate this data continuously and in real time and use it in a targeted manner will be able to distinguish themselves from competitors. For this core service, IMS offers a variety of scalable digital products and services with great success. With IMS, we are delighted to have invested into a company that is one of the most experienced and technically innovative market players in this marketing tech sector, with 130 loyalty and gift card programmes under management and over 200 million customer accounts in eleven European countries," concludes a spokesperson for Lafayette Mittelstand Capital.




bottom of page